As part of the research into this exercise I have decided to look into Guerilla art and marketing.

Guerrilla Art emerged in the UK as “free art” left by artists in public places. There are many reasons behind this; self promotion, to make a statement, for fun, marketing or just for the love of giving free art a new home! I have always liked the idea of this kind of art! I have seen some interestingly placed art on the streets being photographed and shown online and on social media. As well as just for the love of giving out free art – I think it is also a good and effective marketing idea.

Guerilla art is very cleverly done in the placement of where they are hidden and also for the randomness behind it. I like the idea of beautiful pieces of art being hidden or being adapted to the urban environment around them.

This exercise is all about being playful and creative in approach and looking outside the box for an unusual answer to the problem. It would be interesting to see if I can bring the Guerrilla style approach to my leaflet design. Instead of making the leaflet just a readable leaflet to pick up or pass around, it would be a good idea to consider making it a physical object that could be placed in an outside public place to be picked up and taken away and to act as marketing and as a piece of art.

I have collected some imagery of Guerilla art and clever marketing techniques on my Pinterest:

If I made my leaflet in the style of Guerilla art, I would have to have a good think as to where I would leave them in public. My leaflet is aimed towards climate change meaning that they would need to be left in places that relate or are affected by climate change. I could leave them in woodlands, the coast, nature reserves and walks or in quiet corners of hustling busy cities just to show that nature still exists in concrete jungles!

This photo below is a good example of a piece of nature being left in a concrete jungle!

The next steps of my research are to look into different leaflet styles and to also have a think some more of how I can bring the Guerilla Art style into the marketing aspect of my leaflet!