Postcard Inspiration

So on Sunday I was at a loose end by myself and decided to go for a ride out in my car to Peterborough town to have a “window” shop. It NEVER turns out to be a window shop and much to my banks dismay I ended up spending.. AGAIN!

I think since starting this course it has made me more aware of what is around me.. I find myself looking at things for sale in the shop not for the item but because I like the packaging or the type or lettering used! I find myself keeping labels or picking up random hand outs and booklets just for the inspiration itself.

I have mentioned before that I have a love for Paperchase… again, I never really noticed the shop much before I enrolled onto the course! Now however I have to go in whenever I go to Peterborough. This weekend they had the £3 sale on and I could have spent a fortune! Instead I picked up some more postcards for inspiration! (I have pinned them to my wall at home as like a visual moodboard!) and picked up some female empowered pin badges! I liked the designs and the lettering they used was very similar to what I am trying to achieve in my own designs!

The packaging is also very similar it that its using a drip effect, this one is more like a watercolour effect though! It has a rebel feel to it. Like modern punk, graffiti style. It is meant to come across as strong and empowering.

I then find myself wandering from shop to shop looking everywhere for inspiration and cool finds! On my venture to find Neon Pink acrylic paint (I never found any FYI) John Lewis do a range of high end quality cards which have a similar illustration theme to mine. Some were based around girl power and some were based around astrology, crystals, dream catchers and mindfulness etc. The cards were priced at a steep £4 each so I opted to take a sneaky pic of 2 instead! :p

The lettering used is similar to my style of work which is why they stood out to me. I feel the illustrations are very simply designed though, although they are modern. They use foiling and glitter also – This is possibly why the price of them is more than a standard card as the printing processes used for these would be much more expensive.

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