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This is postcard 4!

This postcard is supposed to carry on from postcard 3 – It is raw feeling/ emotions/my love of LA!

I really like how this one turned out! My original idea for this one was to have an illustration for the inside of the wing and to use hand lettered type for the main text. I wanted to keep it in keeping with postcard 3 though ad experiment with digital typography with a small amount of illustration.

I feel like the photograph makes this piece. The photograph I took up in the Hollywood Hills 5 years ago. It gives atmosphere to the piece but it also relates to the theme. The pink saturation works well.

I wanted the piece to be thoughtful yet still have the theme of LA. I chose the song “Under the Bridge” for the content of the type because it is exactly that! The song is mostly about drug use which isn’t relevant but it’s also about wandering around aimlessly lost and feeling like the only place you have is the city you live in, you wander her streets and don’t feel quite as alone. It ties in well with the “lost” Angeleno and also with my idea of “getting lost out of your head/thoughts”.

I really like the type I did on this one, it took me ages to get it right but I feel it was really effective in the end. “Get lost” out of Angeleno. “Lost Angeleno” “getting lost out of your head/thoughts” the song lyrics I also blurred out and made it look like they were pieces of scrap paper.

To tie in with the other designs I needed to add some illustration. The hand crosses over onto this design from postcard 2. The hand is almost holding one of the “scrap pieces of paper” I have also added the graphically pink drips dripping off the bottom of the wing map onto one of the pieces of text at the bottom.

I used a grid system for this piece but I also used the lines from the pylon in the photograph to cross over onto the design and use that to help position some of my text. I feel this gives an almost geometric feel and it works really well.