I got so caught up with designing the fronts of the postcards that I forgot totally about the backs!! oops!…. so here is my development process for the backs!!

I decided that I didn’t want a plain and boring back, I wanted the backs to all be the same but tie in with the front designs. The usual layout for a postcard is a split down the half of the postcard; the right side for the address and the left side to write the postcard. I decided to use this layout for mine.

I carried on the pink and black colour scheme and included the image of the hand and the lipstick, it looks like the lipstick is writing the message on the postcard.

I included a space for a real postage stamp and used my designs as part of some fake stamps alongside that one.

I have written my name in my signature handwriting and made it hot pink.

I decided to type my message on my postcards using InDesign. I messed around with a typographic grid and justified text and overall what I see on screen I like the look of. However, when I printed it out the text is very small and the legibility is not very good with the white against the black. I thought this would work well with having some contrast but with having to have such small text to fit into a small space the legibility is lost.

I then decided to change it to try and make it more legible. I created white squares for the text to fit into and reduced some of the text.

This is more legible than what it was. This would also work for if the postcard was handwritten also.

I think that this design would work better if the postcard was hand written. There is a bigger white space to write in. The text would be bigger and it would be more legible.

The blank space however does look too blank… the lipstick is there but isn’t writing anything.. I decided to write something coming from the lipstick; the best thing I could think of is my signature XO which I use when signing off any of my blog or emails.

These are what I ended up with. The blank white space is now great for handwritten or typed postcards and still has the personality that I wanted it to have.