I hate grids. I feel like a complete amateur to admit that they are so confusing and half the time I get totally lost wondering what on earth is going on with them.. so many lines, so many rules to follow… so many rows, columns, gutters, boxes….F**k the grid! Many times I have found myself quite literally lost in my copy of “making and breaking the grid”. I choose to break it! – literally f**k the rules! I am not saying I won’t ever learn and use the grid in future though; it is more than important but yet one of them frustrating things I shall eventually one day I am sure master… I mostly (as bad as it may sound!) work from what I feel looks right by eye or feels right. Negative space I CAN however abide, appreciate and understand…

As I wrote in my previous post I wanted to look at an existing font and then bring it into my design rather than just using my hand lettering which could look again… amateur! I chose Century as it matched my hand lettering the closest.

I then attempted to experiment in InDesign with the layout and appearance of how it might/could look. Making sure that I tried to make that “Get lost” element GET LOST!

I looked at the way I could use black and white on the letters, I feel the middle one works the best with this – it highlights the N which is important in the history of Angelenos. In the history of LA and Angelenos it was a debate whether to get rid of the accent above the N. It was assumed at the time that careless Anglo typesetters left it on there as an error. I feel this is important in the history of type, print and the history behind my design.

Overall I quite like the appearance of it. It is now just figuring out everything else around it; the mixed media experimentations and ideas that I had to make it appear more “grungy”. I need to get the wing onto it somehow to tie in with the whole design… again, it is how to do this without ruining the spacious, simplistic look that it has evolved into. I need to bring the typewriter art into it also..

This is what I shall be working on next….

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