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Kinda feel the last week or so that I am losing my way slightly..

I have had such a busy work/social schedule that in all honesty I haven’t had time to sit down and do a great deal of work… It had been a case of dipping in and out of it whenever I can!

I have so many ideas and visions in my mind of what I want for this design that I feel like they have all become jumbled, mixed up, developed and maybe a little lost along the way. I need to get back to what my original message is for this postcard!

I was thumb nailing some layout ideas for postcard 4 to try and see visually where my idea could go. The above photo is the evidence of that. I have illustrated the typewriter wing, the black background to tie in with the other 3 postcards, the pink paint and the grunge style type.

I want to carry on with my original idea that I had for this postcard and make this design edgy, alternative, rough around the edges and full of my own thoughts, values and morals to give a deeper meaning of “me”.

From my research and looking at the LMU magazine, they used a cherub to symbolise the “Angeleno” I wanted to do similar but using one of my own illustrations. I feel like my illustration ties in more with the feel of the other 3 postcards.

I then wanted to experiment with the type more… I feel like the idea that I had wasn’t edgy or grungy enough. I really want to step outside my comfort zone with this idea and really try to make the type visual as well as just simply communicating a message.

My original idea for the type on this postcard was “Lost Angeleno” I felt though reflecting on this that it does not tie in with the theme of this postcard. The theme is me opening up and exposing my thoughts, feelings, beliefs, morals and values as well as showing an interest and influence from magazine design, David Carson and “grunge type”. I felt the feel was also too “girly”.

I had the idea one night earlier in the week of still using the “lost angeleno” but in a different context. Earlier in the week I felt pretty lost in my thoughts… My friend told me to “get out of my head” the theme of this postcard is very much all my thoughts so I had the idea of “getting lost” in thought. “Lost in my head” and then the idea of “lost Angeleno, get lost” came about. I then realised I could join “Get Lost” into the letters of “Lost Angeleno”. My only issue was that I couldn’t seem to find inspiration to make the “Get Lost” stand out from the “Lost Angeleno” I went to bed that night stuck on the idea….

I woke up early hours that morning weirdly having dreamt about this idea!… In my dream I used brown paper as collage to separate the letters slightly and stand it out from the rest! I decided to give it a go!..

I then developed the idea further to try and bring out the “grunge” more.

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On this one above I experimented with trying to make the “lost” look like it was getting lost. I had the idea of the S and the T fading into the background and getting further away from the rest of the type.

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This one I messed around with ink, I quite like this effect…It definitely gives it that dirty, grunge feel. I am not sure though how I could make the “get lost” stand out from Angeleno using this effect. I wanted the ink to rub and run at the end of the letters so that was legibility and readability is poor. This represents an idea or message being lost. It also gives a nod to Carson who says the quote “Don’t mistake legibility for communication.”