Saturday was a scorcher in Peterborough! Whilst sunning myself with a pint in the beer garden, my sister, (who was driving so had a half pint non alcoholic beer..) had a rather funky glass which gave me a bit of inspo! I wanted to “accidentally” drop the glass in my bag but figured it was way too hot to be bailed out of a cell for theft and I had a torturous shift at work ahead of me!… 😀

I knew I had to photograph it though and blog about it as part of my research!

The glass as you can see for yourself uses a very nice, fancy style of type and uses a tattooed, illustrated man!

It is very similar to the style of illustration I have done for my postcards and the tattoo illustrations I have drawn. On this glass all the tattoos on the man relate to the make of beer and how and where it was made etc. It is an unusual design for a glass and an unusual choice of typography.

The whole feel of it is quite laid back and fun. The slogan is “The soul of beer” and I think they have used the choice of a tattooed man to literally illustrate this because tattoos are very personal, they mean something to the person who has them tattooed and they very much become an “identity” “Soul” is you, what you are made of; beliefs, feelings, emotions, places you’ve been, people you know, the impact you leave on people… I feel this very much relates to what I am trying to communicate in my postcards.

The overall message on this beer glass is that the beer encompasses “soul” the tattooed man shows pride in his soul and Bedford where it is obviously made. It also possibly shows that it is very much a “mans drink”.