Course Overview

The course provides a practical and contextual introduction to the visual language, practices and processes of graphic design. You will develop an understanding of the basic visual language of graphic design, including typography, composition and layout through predominantly paper-based graphic design practices, such as poster design, page layout and logo design using both hand-rendered and computer techniques. You will explore creative problem solving, research as well as the processes for generating ideas. Central to the course is the development of an appreciation of the historical and contemporary contexts of design. You will do a range of practical assignments that pose real graphic design problems that require both visual flare and effective communication.

Course Aims

• Demonstrate an ability to select, test and evaluate creative problem solving processes
• Use the basic visual language of graphic design, appreciating the demands of both form and function
• Develop typographical ideas into visual outcomes, taking into account their historical and cultural contexts
• Generate creative ideas and visual outcomes in response to a chosen brief